When to Use Double Sided PVC Vinyl Banners

Double Sided Vinyl Banners have long been an effective way to advertise! They can be used for any kind of event imaginable and can also be permanent fixtures in commercial establishments.

Why Choose Double Sided Vinyl Banners?

Double Sided Vinyl Banners will double your chances of attracting the eyes of your potential customers. You have the opportunity to captivate customers from all directions. We all know the simple fact is true that the more people who see your banner, the better your odds of gaining customers.

Hanging in a central location in your establishment, a two-sided banner is highly effective. For example, a banner placed above a central bar in a lounge could let the entire place know about the drink special or upcoming events.

Such large format print could be placed in front of your business so that it is easily seen by traffic going both directions. They also work extremely well for organizations that represent themselves in parades. A bright, descriptive printed display will really get noticed.

They are twice as strong as Single-Sided Vinyl Banners. To construct a banner that has two sides, we actually stitch two individual banners together. They are quality banners that are designed to hold up beautifully during indoor or outdoor use. They are easy to keep clean, too. Simply wipe them with a damp cloth and they’ll shine like they’re brand new.

Are Double Sided Vinyl Banners Better Than Single Sided Ones?

Single Sided Vinyl Banners can be quite useful, but your options for use are more limited. You may, at present, expect to use your banner in one location, mounted against a wall and that’s all well and good. But suppose your needs changed or you come up with a great way to use your banner in a prime spot?

Suddenly, you realize you should have invested in a Double Sided Vinyl Banners in order to maximize your advertising potential. Keep in mind that a Double-Sided print can be hung on a wall so that only one side is showing.

Another factor to consider is that you can opt to have to different messages-one on each side. For instance, one side might feature the name and logo of your establishment while the other side lists the name of the brands you feature.

If your place of business has an annual event, one side of your banner could be designed for use specifically during that event. You might even consider using one side of your banner to welcome your customers and the opposite side to thank them for coming in. Having a Double-Sided Vinyl Banner gives you more room for creativity!

Designing Your Double Sided Vinyl Banner

When you’re deciding how you want your banner to look, think about the audience you are trying to attract and cater your design to their tastes and preferences. Also, it is fundamental to make sure that all lettering on your banner is completely legible. Fancy script that is difficult to decipher will not be effective on a banner. Make sure the lettering is large enough to be seen from a reasonable distance.

Establish the banner as your own by including your eye-catching logo. If your brand is recognizable, you will want to stick with a design and layout that has proven successful. If you’re trying to create an identity, choose your colors and your words carefully because your banner is going to represent your business. Make yourself distinctive

Once you receive your Double Sided Vinyl Banner, you’ll be overjoyed with the advertising power it packs. A well-designed two-sided print can create an identity for your business and make you memorable to customers. Printed with your logo and the name of your business, your large format display can become a way for your customers to quickly locate your establishment.

It’s also a great way to advertise special promotions or sales. You can even use them seasonally. For example, a warm Christmas wish from your business to your customers would be an effective use for a Double-Sided Vinyl Banner.

Double Sided Vinyl Banners are Effective

Whether you place it outside your store to draw customers in or inside your store to let customers know about the best deals, you’ll soon find that your Double-Sided Vinyl Banners has more than paid off the initial investment.

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn’t what he thought he’d do with his life, but he says he knows too much now to do anything else! He has been marketing these products online since 1998, and the company he was general manager of in 1998 was the first sign company to be listed on Yahoo!

Home Sweet Home!

He loves to be at home, almost deliriously. Home… sweet home! Some place where you follow the same delicious routine- everyday, day after day. His mother and sisters hovering around him, giving him mouth-watering meals at the appropriate hours-so religiously maintained! Precious moments at every step of the homely existence, sometimes with his father butting in at the most inappropriate ones! And then… the compulsory evening hours before the television set with family, and a lot of nonsense yet fun. This is heaven, he justifies. Nothing can possibly ever make him think of leaving it!

Of course, he reasons, he is no longer a burden on his father’s measly monthly income. Now, he too has a job-a fairly good job considering the fact that he can carry it on royally residing at home. What’s more-he is contributing to the monthly budget in good measure and as a result of that he is getting even more attention from his mother and more pampering from his beloved sisters, he’s almost sure about that! Yes, he had got several other job offers outside his city, but rejected all in an immaculate cost-benefit analysis that he often indulged in. He will get more salary no doubt, but most of that will go to renting flats, cooking for his own sake, transport costs for homecoming and going and other related costs. Therefore, he is ready to give up that extra income in favour of staying at his heaven.

Sometimes he gets bored too, as is natural. The delicious routine becomes a drag if he decides to think of his apparently purposeless existence. But then he reasons even more vehemently. Why-there is lot of purpose in his life, helping his ageing father, giving solid support to his mother, finding ways and means of marrying off his sisters and so on. Besides, home sweet home always has its never-ending store of pleasures. He can lounge out in the portico sofa by the window with a book or have noisy games of cards, ludo, carom, checkers and the lot with family or can join the guests who come almost every day for gossip or can go for a movie.

His heavenly existence was continuing in full bloom till one fateful day. In fact, for many others it would have been a momentous day of great joy and promise. However, for him it was a D-day. He had to take the decision of his life-a choice between his heaven and a future that he did not put much weight on.

He got an unexpected promotion and transfer to a big city. Maybe thanks to his heavenly roots he had been very good in his office job, and just when the employers wanted to reward him for his efforts all hell broke loose for him. He shared this news with his mother and sisters in a very casual manner, not telling about the exact pay package, but only mentioning the additional unnecessary costs. However, one of his sisters got elated at the prospect of traveling to the megacity and staying in her brother’s home. He looked askance at her.

He is more careful breaking the news to his father. He tries to convince him that this promotion does in no way mean a quick climb-up in the hierarchy; rather he’d wait a little longer and get the promotion at his hometown. Or he’d approach some influential person for a settlement where his dad could also help. And the unnecessary expenses that will come inevitably, his cost-benefit analysis in full flow. He is almost sure that his dad is convinced. Any doting father would want his only son near and around only. However, his father’s next action was not at all expected. His father just walked out of home.

It was only half an hour later, but the suspense made it seem much longer. His father comes in with huge packets on his hands. His father calls upon his mother and places all the packets on the dining table. One by one he opens-sweets, cakes, salty delights and all. He just ushers in a big celebration. His heavenly son just looks on.

“Congratulations, my boy! I was really worried about you and your ways. But you proved to be damn good in work, and the way your company is rewarding you is just terrific. Okay… you’ve gorged on home food and comforts for quite long. Enough of your logic and arguments! Now you get a start on your own. And don’t bother about me. Next time I’m coming to have comforts in your home!”

He tries to look pleadingly at his mother. But she is busy, and merrily setting the table. He must celebrate now.

Chinmay Chakravarty is a professional specialized in the creative field with over two decades of experience in journalistic writing, media co-ordination, film script writing, film dubbing, film & video making, management of international film festivals and editing of books & journals. Proficient in providing professional services in these related fields. Presently working in DD News, India.

Entrepreneurial Mind Frame

Entrepreneurs make up only about 15% of the working population in the US. Far fewer actually succeed than those who attempt to become self employed business people and venture out on their own. So what makes people decide to take the entrepreneurial path, when so few actually make it a reality?

Is the American dream a possibility for anyone, or, does it take more than most to become a successful entrepreneur?
The success of an entrepreneur does depend on their mindset. A large percentage of business owners will quit in their first five years in business. What is needed is the fortitude and belief that goes with attaining success.

Entrepreneurs are risk takers and dreamers. The difference between the dreamer and the entrepreneur though, is that the entrepreneur takes actions based on their dreams. They persist through the hardships and never give up! Many entrepreneurs start with an idea. Their success is determined by their belief that they can create something greater than simple monetary success. Often, it is about creating something which will benefit the world.

James Dyson, for example, came up with the idea of the bagless vacuum cleaner. Despite multiple set backs, over 5000 prototypes and not being able to get any manufacturers or distributors to accept his idea, he persevered. It was over a decade after his initial idea when his concept came to fruition. Even then, it was after a lot of difficulties and hardship due to the vacuum replacement bag industry, which was worth £100 million in the UK.

In Simon Sinek’s book ‘Start With Why’, he suggests that the biggest companies in the world are so because of their “why?” – their reasons for building a business in the first place. In all cases, it wasn’t just to make money, or make technology better, or some whimsical ideology.

The Wright Brothers, for example, became known as the pioneers of the first manned flight. But their competition was much better funded and well connected – Samuel Pierpont Langley had worked at Harvard, had a number of powerful connections, including Andrew Carnegie and Alexander Graham Bell. The War Department funded his project with a $50k grant, a seemingly massive advantage to the unconnected Wright Brothers who had no money or influence. However, their passion and devotion to change the world with this new technology drove them to attain the first flight in history in 1903.

Desire for material things and monetary wealth can only carry someone so far. Unless you have a goal or passion which is bigger than that, you may lose the momentum and fail to maintain your enthusiasm for any length of time.

The entrepreneurial mindset is one which taps into your purpose. Without a purpose driven goal or aim, it can’t take long before disillusionment kicks in. With a mindset which takes into account a larger purpose, entrepreneurs can build huge businesses because they ‘saw’ a vision of what they wanted to create. If the purpose is greater than the obstacles which lie in the path of attaining it, no amount of setbacks will stop you from achieving your goal.

On the other hand, if you set out to do something and something gets in the way and stops you, your initial reason, (your “why?”), may not have been strong enough to endure all the battles along the way.

Entrepreneurial mind frame (or mindset) therefore, must be aligned with both your vision, your values and your purpose. If your values are not in alignment with your purpose and vision, you’ll come up against road blocks which will stop you from achieving your goal.

Broadway In Chicago’s The Pirate Queen

There is a new production by Broadway in Chicago called “The Pirate Queen”. This musical is a must see for everyone. The book is by Alain Doublil and Claude-Michel Schonberg. The music is by Claude-Michel Schonberg and the lyrics are by Alain Boublil & John Dempsey.

Nothing was spared in producing the lavish new production. Everything about the play was excellent: Music, lighting, choreography, staging, sound, costumes, sets, and story line.

The entire production was a success and the audience expressed their satisfaction with standing ovations. Not only was the production excellent but the acting was superior at all levels. The actors really make you feel as though you were part of the action.

Briefly the story is set in Elizabethan England where friction is set between the Irish and the English. Captain Dubhdara is the head of a clan that is set upon keeping the English off of their land. A pirate that has a daughter, Grania, who he dearly loves and who eventually becomes in charge of the fleet of pirates to defend Ireland from England. The story goes on with Grania’s personal affairs leading to a final meeting with Queen Elizabeth I.

The action is ever present and the dancing outstanding. In particular the bar scene in the First Act was very lively and the dancing was outstanding. At times the audience felt like they wanted to go on stage and join in the dance. It was all very moving and exciting. It was a pleasure to be there.

Pigments, Dyes & Inks

Pigments are items that are insoluble and need to be blended in binders so that they hold on to the substrate.

Dyes are used for artistic, decorative and aesthetic reasons but besides these applications did you know that they play a vital role in medical and biological imaging. Some fluorescent and contrast dyes highlight specific organs or cells during medical testing to indicate presence of certain diseases. They assume great importance during election times in some countries by acting as identifiers, for example purple dye is used to mark the fingers of voters. Sheep herders use wool dyes for marking sheep in the flock. Lasers that are dye-based emit laser light over varied wavelengths resulting in laser beams that are ‘tunable’ and these in turn perform important functions in astronomical research, medical applications, manufacturing and spectroscopy.

Pigments occupy a place of great importance in the world of plastics, paints, inks, cosmetics, textiles, food and many more. Car finishes, artist’s paints and light reflecting signs get their glow from the pigments which can be either organic or inorganic. They are superior to dyes in the context of retaining their color for many years and being able to withstand powerful light, intense heat or extreme chemical agent or weather conditions.

Inks are a liquid medium containing pigments or dyes and they are utilized in printing, pens and tattoos. There are some inks which can cause a permanent change in colour and they include anti-counterfeiting inks, a few fountain pen inks, some gel inks and the paper currency inks. Reaction with the cellulose in the paper results in the permanency of colour. Though they do not fall under the conventional inks, liquids that go into the inkjet technologies also are benefited from the research conducted to further develop the conventional inks.

Professionals engaged in the field of pigments, dyes and inks are focused on developing novel formulations that require less expensive materials, are steadfast in their colour, have good flow properties, more stability or interact more efficiently with substances they come into contact with. Pigments and dyes used in ancient pieces of art and historical artifacts are being analyzed by the relevant professionals to find out new substances that will be compatible with the ancient pigments and dyes for deciding the ways and methods of restoration and preservation.

Owners of varied dyes and pigments production facilities like organic pigments manufacturers, vat dyes manufacturers, pigment blue manufacturers and napthol manufacturers in India strive to supply sustainable colorants that are of top quality and cause minimal harm to human and environmental life. All of them have well equipped technical facilities that test the stock mixes, incoming materials and outgoing orders of the customer. Each one of them is committed to provide products of highest standards to the customers and ensure their maximum satisfaction.